SEO · B2B SaaS
Hudson & Co. SEO
A technical SEO overhaul that tripled organic traffic in six months.
B2B SaaS
Hudson & Co. SEO
Client
Hudson & Co.
Launched
2024
Timeline
6 months (ongoing)
Category
SEO
Project Overview
Hudson & Co. is a B2B SaaS with strong product-led growth but flat organic acquisition. We ran a full technical audit, restructured the site into topical clusters, rolled out FAQ and Product schema, and worked with their content team on a 6-month publishing roadmap. Organic sessions grew 318% over the engagement.
Technical SEOContent ClustersSchemaCore Web Vitals
The Challenge
What we were up against.
- !Crawl budget wasted on duplicate parameter URLs and orphan pages.
- !Blog content existed but had no internal-link strategy.
- !Slow LCP on key landing pages was hurting both ranking and conversion.
- !No schema markup beyond default site-wide Organization.
"Our organic traffic tripled in six months. They treat SEO and design as one system — not separate departments."
Priya K.
Head of Marketing, Hudson & Co.
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