eCommerce · Home & Living
Maison Décor
A 1,200-SKU furniture store rebuilt around discovery and AOV.
Home & Living
Maison Décor
Client
Maison Décor
Launched
2024
Timeline
10 weeks
Category
eCommerce
Project Overview
Maison Décor had outgrown their original WooCommerce store: filtering was slow, the wishlist was broken, and large items needed special shipping rules. We rebuilt the storefront with a faceted filter system, persistent wishlist, room-based collections, and freight-aware shipping zones. Average order value rose 2.6x.
WooCommerceFaceted FilteringWishlistSplit Shipping
The Challenge
What we were up against.
- !1,200+ SKUs with no usable filtering — users gave up before finding products.
- !Mixed catalogue of small accessories and freight-only furniture in one shipping flow.
- !No wishlist, no recently viewed, no room-based discovery.
- !Mobile experience was a desktop layout shrunk down, with 70% of traffic from phones.
Tech Stack
WordPressWooCommerceFacetWPElementor ProCustom Shipping Rules
Live Site
maison-decor.example.com "AOV nearly tripled after the rebuild. Customers actually find what they want now — and our return rate dropped too."
Elena V.
Director, Maison Décor
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