Landing Page · Beauty
Halo Skincare Launch
A high-converting single-product launch landing page for paid Meta traffic.
Beauty
Halo Skincare Launch
Client
Halo Skincare
Launched
2024
Timeline
3 weeks
Category
Landing Page
Project Overview
Halo was launching its hero serum into a crowded beauty market and needed a landing page built around one job: convert cold Meta ad traffic into checkout. We designed a mobile-first, story-led page with ingredient education, social proof, and a sticky offer bar — then iterated through three rounds of A/B testing in the first 30 days.
Landing PageA/B TestedMeta PixelCRO
The Challenge
What we were up against.
- !Cold paid traffic with high bounce rates on the generic Shopify product page.
- !Strong competitor noise — needed differentiation beyond 'clean ingredients'.
- !Tight 3-week deadline to launch alongside a paid campaign.
- !Founders wanted to A/B test hero variants without involving a developer.
Tech Stack
WordPressElementor ProWooCommerceMeta Pixel + CAPIHotjar
Live Site
halo-skincare.example.com "We hit 8.4% CVR on cold traffic in the first month — our previous page sat at 1.9%. The team understood paid funnels, not just design."
Mia L.
Co-founder, Halo Skincare
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