Web Design · Professional Services
Brightline Legal
An authority-driven law firm website built to win consults.
Professional Services
Brightline Legal
Client
Brightline Legal LLP
Launched
2024
Timeline
5 weeks
Category
Web Design
Project Overview
Brightline is a mid-sized commercial litigation firm whose original site read more like a brochure than a business asset. We rebuilt it around the partners' track record — case studies, results, and a consultation intake flow — and shipped attorney pages with structured data so individual lawyers rank for their own names.
Lead-GenTrust UXGravity FormsSchema
The Challenge
What we were up against.
- !Original site had no case studies, no results, and a generic contact form.
- !Partners' bios buried in a single PDF — no individual attorney pages.
- !Zero structured data, hurting visibility for branded attorney searches.
- !Intake form sent leads to a shared inbox with no routing or qualification.
Tech Stack
WordPressElementor ProGravity FormsRank MathYoast Local SEO
Live Site
brightline-legal.example.com "We're getting four times the qualified inquiries we had before, and the partners actually want to share the site on LinkedIn now."
James O.
Managing Partner, Brightline Legal
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