Landing Page · EdTech
GrowKit Webinar
An evergreen webinar funnel that registered 12,400 attendees in Q1.
EdTech
GrowKit Webinar
Client
GrowKit
Launched
2024
Timeline
4 weeks
Category
Landing Page
Project Overview
GrowKit needed a repeatable evergreen webinar funnel for their flagship course. We built the registration landing page, thank-you page, replay gating, and full email automation in Klaviyo — plus event tracking through GTM for cohort-level reporting. The funnel registered 12,400 leads in its first quarter.
Webinar FunnelEmail AutomationAnalytics
The Challenge
What we were up against.
- !Existing webinar lived on a generic Zoom registration link with no branding.
- !No automated reminder or replay sequence — show-up rates under 18%.
- !Marketing team couldn't segment registrants by source for ad reporting.
- !Replay was public, so cold leads skipped registration entirely.
"The funnel paid for itself in the first two weeks of paid traffic. The reporting alone changed how we plan campaigns."
Marcus T.
Growth Lead, GrowKit
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